Merchandise for Korsholm Music Festival

We are super happy for being trusted with doing merchadise for Korsholm Music Festival—a vibrant international chamber music event held annually in late July across Vaasa and the surrounding Ostrobothnia coastal region of Finland.

For Korsholm Music Festival, we created a collection of sweatshirts with their own poster, in a color palette of muted tones consistent with their brand identity.

"A core part of our identity is ecological and social sustainability, so collaborating with Nio Liv to offer pre-loved merchandise was a perfect fit. The products were also a big hit at the festival!"

 

—Viktor Nygård, Dep. Festival Director at Korsholm Music Festival

As always, the sweatshirts we offer are pre-loved, carefully washed, and quality checked. They’re not perfect—but by embracing a little imperfection, we can make a big difference for the climate.

For comparison: Producing a new organic cotton sweatshirt requires around 3,000 litres of water. Preparing one of our pre-loved sweatshirts requires only about 10 litres for washing. By giving these sweatshirts a second life, we also save them from the risk of ending up in landfill.

Thanks to a collaboration with Pure Waste, we also had the opportunity to offer Korsholm Music Festival repurposed tote bags with their own poster. These tote bags aren't second-hand, but are—for one reason or another—left over and couldn't be used for their original purpose.

Giving new life to items that already exist, with small or larger adjustments, rather than letting them go to waste, is exactly the kind of change we love to be part of.